You Can Measure ANYTHING ® - The Podcast

Measurement OGs (Part 1) - Thurstone and Likert (S2E3)

Episode Summary

Join us as we talk about the contributions of Thurstone and Likert to many of today's current survey practices.

Episode Notes

Join us as we talk about the contributions of Measurement OGs - Thurstone and Likert - to many of today's current survey practices.

For help with your scale development and survey design work, email us at hello@allabreveconsulting.com.

References:

Edwards, A. L., & Kenney, K. C. (1946). A comparison of the Thurstone and Likert techniques of attitude scale construction. Journal of Applied Psychology, 30(1), 72–83.

McIver, John P., and Edward G. Carmines Unidimensional Scaling. Quantitative Applications in the Social Sciences. Thousand Oaks, CA: SAGE Publications, Inc., 1981.